Legendairy Yogurt Company Inc.

strengths of project: attention to detail, brand development, and identity

The Legendairy Yogurt Company is a yogurt brand that strives to have a thoughtful and convenient product for the user while also creating a completely biodegradable and recyclable container. Legendairy utilizes Ecotensil, the completely biodegradable and sustainable packaging company, to reach their goal of having an Earth-friendly packaging design. The lid of the container can be turned into a disposable spoon if popped out and folded as the directions on the inside of the lid prompt. By having a spoon built into the lid, the client can eat yogurt wherever they go and not worry about forgetting a spoon. Legendairy offers three main flavors: blueberry, strawberry, and key lime pie. Because there are so many yogurt brands and packaging designs in stores, the main goal was to create a design that was memorable, which was achieved by designing a container that was colorful yet soft and artistically beautiful to the eye, drawing customers towards it.