Falcon Airlines
During my time at Auburn, we had the opportunity to brand a company completely from scratch, and I chose an airline company which I then named Falcon Air. After much research, I discovered that the falcon is the fastest bird in the world, so I decided to name the airline Falcon Air with a slogan of “Safe & Speedy Travel.” My goal when creating Falcon Air was to create a cohesive and timeless brand. A brand that is simple, effective, and eye-catching in order to create the most stress-free atmosphere for its customers. Below you will find a boarding pass, stationery set, staff ID lanyards, an app interface, business cards, and more that exude these attributes.
Falcon Air Stationery Set
When creating the brand identity for Falcon Air, I wanted to create something that would catch people’s eye in the busyness of an airport while staying professional and simple.
Below, you will find my process book from sketches all the way to the final solutions which will go into more depth about the thought process behind the logo as well as the brand as a whole.
